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“Cross-posted on Facebook” means sharing content (especially videos) from one Facebook Page to another simultaneously, without re-uploading the content. This is done to reach a wider audience across multiple Pages you manage by establishing a “crossposting relationship” beforehand. For example, a Page can automatically share a live video from a partner Page, treating each post as a separate one with its own comments and reactions.
This video explains how to cross-post between Facebook and Instagram:
58sJungwoo RyooYouTube · Apr 19, 2025
Key aspects of crossposting on Facebook
- Simultaneous sharing: Content is shared across multiple Pages at the same time.
- Video focus: The feature is primarily for videos, including live and non-live videos.
- Page-to-Page relationship: It requires a pre-approved crossposting relationship between the Pages involved, which can be managed in the Page settings.
- No re-uploading: The original video is not re-uploaded to the other Page(s); it’s shared directly from the source.
- Independent posts: Each crossposted video is a separate post with its own engagement metrics. Comments and reactions from one Page’s post do not appear on the others.
- Automated or manual options: You can set up automatic crossposting or choose to approve each video manually.
How to crosspost
- Establish a relationship: Go to your Page’s settings, find “Media,” click on “Crossposting,” and add the Page you want to connect with.
- Choose approval settings: Decide whether to automatically crosspost videos or require approval.
- Go live (for live videos): When you go live, click on Distribution and then Crosspost to select the Pages.
- Post (for non-live videos): You can crosspost eligible videos from your Content Library or Creator Studio.
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Facebookhttps://www.facebook.comHow to Crosspost Facebook Videos | Meta Business Help Center
Only live videos can be automatically crossposted. You can crosspost a non-live video or a video from another Page in Meta Business Suite.
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