You’re considered a….

Reporter (The Logical Storyteller)

https://player.vimeo.com/video/440323444?muted=0&autoplay=1When it comes to storytelling, you know how to get straight to the facts. Emotional speaking to you is unnecessary. You’re analytical and tend to focus only on the important details. Your focus isn’t on how people feel about what you’re saying, but rather giving them what you feel they need to hear.

Strengths: Analytical; focused; facts driven; detail-oriented; thorough; concise.

Weaknesses: Can sometimes struggle with making an emotional connection with your audience; your message has a tendency to fall flat.

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The 5 Types of Storytellers

Reporter (The Logical Storyteller)

When it comes to storytelling, you know how to get straight to the facts. Emotional speaking to you is unnecessary. You’re analytical and tend to focus only on the important details. Your focus isn’t on how people feel about what you’re saying, but rather giving them what you feel they need to hear.

Strengths: Analytical; focused; facts driven; detail-oriented; thorough; concise.

Weaknesses: Can sometimes struggle with making an emotional connection with your audience; your message has a tendency to fall flat.

Juggler (The Accidental Storyteller)

You tend to be more free in the way you communicate, and you mainly only speak what comes to mind. Matter-of-fact, you don’t actually consider yourself to be a “storyteller.” For you, storytelling is simply a means to an end to get your thoughts across as opposed to something you’re intentionally trying to do.
Strengths: Comfortable with communicating; don’t overthink.
Weaknesses: When you communicate you sometimes tend to lack an aim, so you hit a lot of “dead ends” and oftentimes struggle to convey your message. (Think of the person at the party that talks in circles.)

Marketer (The Open Loop Storyteller)

You love to start telling a story, however, you’ve been known to leave the story unfinished because just as you get into telling one story another story comes to mind.  As a result, you find yourself unable to finish the original story you started which leaves your audience feeling incomplete.
Characteristics: Great at starting stories and grabbing the audience’s attention.
Weaknesses: Tend to get lost in your own story; sometimes find yourself talking on and on.

Evangelist (The Heart-centered Storyteller)

You’re a passionate person who speaks straight from the heart. Your main goal when you tell a story is your audience “feeling” you and genuinely connecting with what you have to say. With that, your stories can oftentimes run long and you start to lose your audience.

Characteristics: Speaks from the heart; passionate speaker; connects emotionally.
Weaknesses: Lacks structure; able to take your audience on a journey but you wound up getting lost.

Influencer (The Master Storyteller)

So, When it comes to storytelling, you have a strategic goal in mind. You only share details that add value to your story and provokes engagement from your audience; you don’t see emotional connection as the end goal when you tell a story, but rather a means to the end; you skillfully pull out stories like a green beret pulls out weapons. Simply put, you have mastered the art of storytelling.
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